A leading trade association needed to educate key U.S. Senators, Republicans and Democrats, about its industry and policy priorities. To complement its Washington, DC strategy, the association partnered with Targeted Victory to develop a grasstops program on the ground in a dozen states.

Targeted Victory provided an initial audit of each legislator’s key priorities and from there identified, vetted, and recruited the most effective advocates to participate in meetings, events, and discussions with each Senator. Our local team on the ground, working with the Targeted Victory strategy team, provided all of the necessary support to execute these visits, including scheduling, logistics, messaging, and briefing materials for the advocate and Senator.